free tool

UGC Hook Generator

10 scroll-stopping hooks for any product, in under 10 seconds. Free. No signup.

What makes a great UGC hook

Roughly 80% of viewers drop off in the first 3 seconds of any short-form video. The hook (the first 1-2 seconds, what the creator says before anything else) is the single highest-leverage element in your ad. Most brands spend 90% of their effort on production value and 10% on the hook. The math is the wrong way around.

A working hook does three things: it pattern-interrupts the scroll, it pre-qualifies the audience (so the right people watch and the wrong people leave), and it earns the next two seconds without describing the product. Hooks that lead with the product fail because the viewer has not yet decided to care.

7 hook formulas worth memorising

The generator above pulls from these patterns plus a few more. Use them as a starting point when you brief a creator or write a script yourself.

Curiosity Question

Have you ever wondered why...
Triggers the open-loop reflex. Brain has to fill in the answer.
"Have you ever wondered why your serum stops working after a week?"

Problem-Agitate

If you've ever struggled with [pain]...
Hits the audience's pain in their own language. Pre-qualifies the viewer.
"If your skin gets worse every time you switch products, watch this."

Surprising Stat

[X]% of people [unexpected fact]...
Numbers earn pattern-interrupt. Statistics signal credibility.
"73% of vitamin C serums oxidise within 30 days. Yours probably did."

Before-After

I went from [before] to [after] in [time]...
Transformation is the most-searched UGC archetype. Creates immediate stakes.
"I went from 3-step routine to 1 step in two weeks."

Contrarian

Stop [common advice]. Do this instead.
Pattern-interrupts the entire vertical. Earns the next 2 seconds by promising controversy.
"Stop using vitamin C in the morning."

Social Proof

[Big number] people are switching to...
Implicit FOMO. Triggers the bandwagon heuristic.
"100K women dumped their 7-step routine for this one bottle."

Direct Callout

If you [audience trait], you need to see this.
Filters the audience in 1 second. Self-identifying viewers convert higher.
"If you wear makeup over sunscreen, watch this before your next pimple."

The hook is one second. The ad is ninety.

Pick a hook above, then turn it into the full ad. AI avatar, voiceover, captions, music. Ready to post in two minutes.

Try the full ad generator free
1 free video. No credit card required.