free tool
UGC Cost Calculator
What does your monthly ad-testing volume cost with hired creators versus AI UGC? Real published rates, no signup, answer in two clicks.
What would you pay a human creator per video?
Hired creators
$4,500/mo
30 videos × $150 (experienced, portfolio-backed)
UGC Vids AI (Starter)
$49/mo
covers 30 videos (about $1.63 each)
That is $4,451/mo saved, roughly 92x cheaper at this volume.
Creator rates exclude usage rights (typically an extra 25-100% for paid-ad whitelisting) and product shipping. Plan prices and video counts are the live published tiers on the pricing page; video counts assume the most economical model settings.
Where the numbers come from
Creator rate bands ($80 budget, $150 mid-tier, $300 premium per finished video) reflect publicly listed creator-marketplace pricing (Backstage, Insense, Billo, JoinBrands, Collabstr) and the ranges reported in industry surveys. They exclude usage rights, which typically add 25-100% for paid-ad whitelisting.
AI UGC costs are the live published UGC Vids AI tiers: Starter $49/mo (up to 30 videos), Growth $99/mo (up to 80), Agency $199/mo (up to 200). Video counts assume the most economical model settings; richer models and longer clips use more of the monthly credit pool.
For the full breakdown, including agency pricing, hidden costs, and when a human creator is the right call, read How Much Does a UGC Ad Cost in 2026? and AI UGC vs Hiring Creators.
Frequently asked questions
How much does a UGC ad cost in 2026?
A UGC video ad costs $2-10 per finished video with AI tools, $80-300 per video with a hired creator, and $200-500 through a creative agency. The biggest cost driver is testing volume: 30 AI variants run about $300 total, while 30 hired-creator variants run $4,000-9,000.
How does the UGC cost calculator work?
You pick how many ad variants you test per month and a creator rate band (budget $80, mid-tier $150, premium $300, based on public marketplace rates). The calculator multiplies that out for hired creators, then shows the published UGC Vids AI plan that covers the same volume (Starter $49 for up to 30 videos, Growth $99 for up to 80, Agency $199 for up to 200).
Do hired-creator rates include usage rights?
Usually not. Paid-ad usage rights (whitelisting) typically add 25-100% on top of the creation fee, and many creators charge separately for raw footage and revisions. The calculator's creator totals exclude usage rights, so real creator costs often land higher than shown.
Is the UGC cost calculator free?
Yes. No signup, no email, no credit card. The full UGC Vids AI product (model picker, avatars, finished video ads) is the paid offering; the calculator is free forever.