MakeUGC Pricing Breakdown 2026: Every Plan and the $1 Trial Explained

Quick answer: MakeUGC costs $59/month (Startup), $79/month (Growth), or $149/month (Pro), with a custom-priced Enterprise tier on top. Those plans carry 500, 1,000 and 2,000 credits per month respectively. API access is sold separately at $99/month for 2,000 credits (API Starter) or $299/month for 6,000 credits (API Pro). Product-in-hand videos are gated to the Pro plan at $149/month and above. The heavily advertised $1 trial runs 72 hours, then converts to the full monthly price of whichever plan you picked.

MakeUGC plans at a glance

Last verified: August 16, 2026. Every price and credit allowance in the table above was read directly off makeugc.ai/pricing on that date, in the page's default monthly view. MakeUGC also runs an annual option and time-limited promotions, so a discounted figure you see on their site may be an annual or promotional rate rather than the monthly price listed here.

If you have seen $49, $69 and $119 quoted elsewhere

Those are MakeUGC's retired tier prices, and a number of third-party review and comparison sites still publish them. If a roundup, an AI answer, or a "MakeUGC pricing" listicle shows you Startup at $49, Growth at $69 and Pro at $119, it is quoting an older version of the pricing page. Those pages usually pair the old prices with per-plan video counts (5, 10 and 20 videos); the live page now states each allowance in credits instead. Note that MakeUGC still shows some of the higher figures on the page as struck-through list prices next to the current rate, so seeing one there is not the same as it being what you would pay. The current figures are the ones in the table above, and the link in the box goes straight to the source so you can confirm them yourself in a few seconds.

Two structural things stand out in that table. First, the feature most ecom buyers actually search for, product-in-hand videos where the avatar physically holds your product, does not appear until the $149/month Pro tier. If that is the reason you are shopping for an AI UGC tool, the real entry price of MakeUGC is $149, not $59.

Second, the API is not a feature of any regular plan. It is a separate product line with its own $99 and $299 price points. A team that wants both the app for marketers and the API for automation is paying for two subscriptions.

The $1 trial: what the fine print actually says

MakeUGC's $1 trial is the centerpiece of its acquisition funnel, and the mechanics are straightforward once you know where to look. The plan URLs on makeugc.ai include the string trial72h, which is exactly what it sounds like: the trial window is 72 hours. When it closes, the card you entered is billed the full monthly price of the plan you selected at signup.

There are actually two separate trial landing pages in the wild:

• /trial-offer-1: the $1 trial. Pay $1 today, get 72 hours, then convert to the full plan price.
• /trial-offer-3: a $29 first month. Pay $29 today for a full month, then convert to the regular price from month two.

Which one you see depends on which ad or link brought you in. Neither is better in the abstract: the $1 trial is cheaper to test the tool, the $29 first month gives you more runway before the full price kicks in. Just know the conversion date before you enter a card, because the two offers bill on very different timelines.

One operational detail worth planning around: cancellation is reportedly handled by email, not by a self-serve button in the app. If you take the $1 trial to evaluate the tool and decide against it, send the cancellation email before the 72-hour window closes. This is a factual description of the process, not a knock; plenty of SaaS tools work this way. It just changes how you should schedule an evaluation.

What the reviews say

MakeUGC's Trustpilot rating is reported at 3.1 as of July 1, 2026, with an unusually polarized distribution: 53% of reviews are 5-star and 43% are 1-star, with almost nothing in between. Read literally, that means slightly more than half of reviewers had a great experience and a bit over four in ten had a bad one.

A split like that usually means the product works well for the use case it was built for and generates friction somewhere else, often around billing or expectations set by the trial funnel. If you are evaluating MakeUGC, the sensible move is to read a sample of both the 5-star and the 1-star reviews and see which group looks more like your situation, rather than averaging them into the 3.1 and stopping there.

MakeUGC vs UGC Vids AI: the same features, different tiers

Full disclosure: this is the UGC Vids AI blog, so weigh accordingly. The prices below are real on both sides, and the structural difference is easy to state. MakeUGC gates its most-requested features by tier; UGC Vids AI ships every feature on every plan and prices the tiers purely on volume.

The honest read: if you only need talking-avatar videos with no product in hand and no automation, MakeUGC's $59 Startup plan and UGC Vids AI's $49 Starter plan are close enough that the deciding factor should be output quality on your specific product, which is what the trials on both sides are for.

The gap opens when you need the gated features. Product-in-hand on MakeUGC means $149/month minimum. Product-in-hand plus API access means $149 plus at least $99, so $248/month across two subscriptions. On UGC Vids AI both are included at $49. For automation-heavy teams, the MCP/Claude connector also means you can drive video generation from Claude directly on any plan, which MakeUGC has no equivalent for at any price. Current plan details are on the pricing page.

Which MakeUGC plan should you pick, if you pick MakeUGC?

Startup ($59/mo) makes sense if you want avatar videos without a physical product in frame, for example app installs, info products, or services.

Growth ($79/mo) is the awkward middle: more volume than Startup but still no product-in-hand. If your product is physical, this tier probably is not the one you want.

Pro ($149/mo) is the real plan for ecom sellers, because it is where product-in-hand unlocks. Budget against $149, not the $59 headline, when comparing tools.

API Starter ($99/mo) or API Pro ($299/mo) only if you are building video generation into your own workflow or product, and remember these do not replace a regular plan for your marketing team.

For a wider look at how MakeUGC stacks up against the rest of the field, see the best AI UGC tools in 2026 and the dedicated MakeUGC alternatives page.

Want to run the same test on our side of the fence? Start the UGC Vids AI free 3-day trial, generate a video on your own product, and compare the output directly. Plans start at $49/month with product-in-hand and API access included on every tier. Or read the full teardown on the MakeUGC alternatives page.