DTC brand running paid social? Start for $1 →Start for $1
⚡ Built for performance marketers

Hook testing at paid-social scale.

UGC Vids AI is the creative-volume tool for DTC brands running Meta and TikTok at scale. Test 30 hooks in an afternoon. Find winners. Scale without rebuilding the creator pipeline.

Built for DTC brands · Performance marketers · Growth teams

Start your $1 trial

$1 today. Cancel anytime.

30 hooks. One afternoon.

Real 9:16 ads. Ready for Meta and TikTok ads manager — no re-encoding.

Supplement DTC
Wellness brand
Fashion DTC

UGC Vids AI vs an in-house creator pipeline

FeatureUGC Vids AIIn-house creators
Cost at 30+ ads/month$99/mo · 12,000 credits · up to 80 videos$9,000-24,000 in fees
Time to first variantUnder 2 minutes14-21 days end-to-end
Hook variations per month30-75 fresh variants5-10 if you're scaling hard
Creative refresh cycleWeekly without overheadEvery 4-6 weeks at best
Brief writingAuto-generates from product URL5-page brief per shoot
Demographic spread150 avatars, swap per adLimited to creator roster
Localised variantsSame script, different avatarNew shoot per market
BottleneckMedia buying, where it should beCreative ops, every single sprint

Why DTC brands switch

Volume that matches paid-social demand

Creative fatigue kills CPMs after 2-3 weeks. DTC brands need 20-50 fresh variants every month to keep ad accounts performing. Creator pipelines can't deliver that volume. AI UGC can.

Hook testing as a daily activity

Finding the winning hook outweighs every other lever in paid social. Test 30 hooks in a day instead of 30 in a quarter. Kill losers, double down on winners — same week, not same quarter.

Move the bottleneck off creative

Most DTC growth teams have media buyers waiting on creative they can't ship fast enough. Remove the creative bottleneck and the constraint shifts to media buying — which is where you actually want it.

Flat monthly. No CAC inflation.

Starter
$49/month
5,000 credits/month·Up to 17 videos
  • 5,000 credits/month
  • Up to 17 videos
  • Access to all models
  • Product in hand
  • Batch generate up to 5 at once
  • All AI avatars + clone your own
  • AI-written scripts in 30+ languages
  • Brief Templates + Hook Library
  • Face Swap + Motion Transfer on any video
  • Up to 200 Nano Banana images
Try Starter for $1 →
✦ Most popular
Growth
$99/month
12,000 credits/month·Up to 42 videos
Everything in Starter, plus:
  • 12,000 credits/month
  • Up to 42 videos
  • Access to all models
  • Product in hand
  • 1 Brand Kit (logo + colors)
  • Save unlimited product profiles
  • Brand identity injected into every ad
  • Up to 450 Nano Banana images
Try Growth for $1 →
Agency
$199/month
25,000 credits/month·Up to 87 videos
Everything in Growth, plus:
  • 25,000 credits/month
  • Up to 87 videos
  • Access to all models
  • Product in hand
  • 3 team seats
  • Priority rendering queue
  • Manage unlimited client Brand Kits
  • Up to 1,000 Nano Banana images
Try Agency for $1 →

Start any plan for $1, a 3-day trial, cancel anytime.

Frequently asked questions

How does AI UGC fit into a DTC creative strategy?

Most DTC brands use AI UGC for the top of the funnel: high-volume hook testing, creative iteration, and ad fatigue management. Winning hooks then often get re-shot with human creators for hero creative. AI handles the volume; humans handle the polish. Both layers serve different jobs.

What's typical CPM and CTR performance vs human UGC?

Performance varies by category, but most DTC brands report AI UGC delivering CTRs within 10-15% of human UGC for cold traffic. The cost-per-test difference (cents vs hundreds of dollars) makes the unit economics favourable even at slightly lower per-ad performance.

Can I integrate this into my existing creative workflow?

Generated MP4s download and upload directly into your DAM, Frame.io, or ad manager. No special integration required, fits into any existing creative ops workflow. Most growth teams plug it in alongside their existing creator pipeline.

Is this better than building an in-house UGC team?

AI UGC and in-house UGC solve different problems. AI delivers volume and speed for testing. In-house teams deliver brand consistency and final-polish creative. Most scaling DTC brands eventually use both — AI for breadth, humans for depth.

How does the $1 3-day trial work for evaluating fit?

Sign up, $1 charged today, you get 1+ videos to evaluate against your existing creative. Generate against your real product URL, your real hooks, your real demographic. Most DTC growth teams need 3-5 videos to know if it's a fit — easy to evaluate in the trial window.

What plan do most DTC brands run on?

Growth ($99/mo, 12,000 credits, up to 80 videos) is the modal plan for established DTC brands running paid social. Agency ($199/mo, 25,000 credits, up to 200 videos) is the volume tier for brands scaling 5+ ad accounts or running 50+ creative variants per month.

Can the same script run across multiple demographics?

Yes. One script can be regenerated with a different avatar in 60 seconds — same words, different demographic. Many DTC brands run the same hook across 3-5 demographic variants to test which audience converts best, then localise the winning hook.

Ready to scale creative output?

Start your $1 trial

$1 today. Cancel anytime.