Arcads vs MakeUGC: Pricing, Avatars and Workflow 2026

Arcads and MakeUGC both make avatar-led ad creative, and both charge in credits, but they sell to different buyers. One is built around bespoke avatars for agencies; the other is built around a predictable, published tier for a brand running its own ads.

Arcads vs MakeUGC at a glance

	Arcads	MakeUGC
Best for	Agencies wanting premium polish and custom avatars	Direct competitor, similar positioning
Starting price	Not published publicly	$59/mo (Startup)
Pricing model	Credits	Credits
Avatar library	300+	100+
Workflow	Multi-step with credit calculation	Standard credit-based flow
Cost at higher volume (30 renders a month)	Not published publicly	$160-$240 (credit packs)

Pricing transparency

MakeUGC publishes its Startup tier at $59 a month, and roughly 30 videos a month lands around $160 to $240 through credit packs.

Arcads does not publish pricing. There is no pricing page on its site, so budgeting for it means requesting a quote first. If budget approval matters in your organisation, that difference is not cosmetic.

Avatar libraries and custom avatars

Arcads lists 300+ avatars and positions custom avatar production as the reason to pay more. MakeUGC lists 100+ and does not compete on that axis.

If a client has asked for a specific presenter who does not exist in any stock library, that requirement decides this comparison on its own.

Workflow

Arcads uses a multi-step flow with credit calculation: script, scene, then checkout. MakeUGC uses a five to seven step credit-based flow. Both are builders rather than one-shot generators, so budget a few minutes per ad in either tool.

Which should you pick?

Choose Arcads if

You are an agency, custom avatars and premium finish are what the client is buying, and a quote-only price is something you can absorb into a retainer.

Choose MakeUGC if

You are a brand running your own ads, you want a published price you can forecast, and a 100+ avatar library covers your segments.

Arcads vs MakeUGC FAQ

How much does Arcads cost compared to MakeUGC?

MakeUGC publishes a $59 a month Startup tier. Arcads does not publish pricing anywhere on its site, so a like-for-like comparison means requesting a quote from Arcads first.

Which has more avatars, Arcads or MakeUGC?

Arcads lists 300+ avatars. MakeUGC lists 100+.

Is Arcads worth paying for?

It depends on whether custom avatars are part of what you are selling. For bespoke presenter work and agency polish, that is what you are buying. For a brand testing hooks on its own products, a tool with a published price you can forecast is usually the easier call.

Where UGC Vids AI fits, and where it does not

This page is published by UGC Vids AI, so read the rest of it with that in mind. We are not on the comparison above because we are not the answer to every version of this question. We build one narrow thing: 9:16 UGC-style video ads for ecommerce brands and agencies.

Two differences are worth knowing about if you are shopping this category. First, one credit pool covers every model, so you pick the model per ad rather than per plan: Veo 3.1, Kling 3.0, Seedance 2.0, OmniHuman 1.5, Grok, and Happy Horse 1.1. Second, the plans are credit-metered with no video-count cap: Starter $49 a month for 5,000 credits, Growth $99 for 12,000, Agency $199 for 25,000, 30% off annual, and credits never expire. Top-ups run $10 to $140 when a month runs hot.

Where the tools above are the better call:

Arcads is the better fit for agencies wanting premium polish and custom avatars.

MakeUGC is the better fit for direct competitor, similar positioning.

Both of these aim at the agency end of the category. If a narrower, credits-only tool belongs on the shortlist as well, we set ourselves out row by row against Arcads and against MakeUGC.

If ad creative for paid social is the job, you can try ours free for 3 days.

Try UGC Vids AI free for 3 days