Arcads vs MakeUGC: Pricing, Avatars and Workflow 2026

Arcads and MakeUGC both make avatar-led ad creative, and both charge in credits, but they sell to different buyers. One is built around bespoke avatars for agencies; the other is built around a predictable, published tier for a brand running its own ads.

Arcads vs MakeUGC at a glance

	Arcads	MakeUGC
Best for	Agencies wanting premium polish and custom avatars	Direct competitor, similar positioning
Starting price	Reported ~$110-220/mo (unpublished)	$59/mo (Startup)
Pricing model	Credits	Credits
Avatar library	300+	100+
Workflow	Multi-step with credit calculation	Standard credit-based flow
Cost at higher volume (about 30 videos a month)	$425+ (Pro tier)	$160-$240 (credit packs)

Pricing transparency

MakeUGC publishes its Startup tier at $59 a month, and roughly 30 videos a month lands around $160 to $240 through credit packs.

Arcads does not publish pricing. Reported figures put it around $110 to $220 a month, with a Pro-tier workload reported at $425 or more. If budget approval matters in your organisation, that difference is not cosmetic.

Avatar libraries and custom avatars

Arcads lists 300+ avatars and positions custom avatar production as the reason to pay more. MakeUGC lists 100+ and does not compete on that axis.

If a client has asked for a specific presenter who does not exist in any stock library, that requirement decides this comparison on its own.

Workflow

Arcads uses a multi-step flow with credit calculation: script, scene, then checkout. MakeUGC uses a five to seven step credit-based flow. Both are builders rather than one-shot generators, so budget a few minutes per ad in either tool.

Which should you pick?

Choose Arcads if

You are an agency, custom avatars and premium finish are what the client is buying, and the higher and less visible price is defensible in a retainer.

Choose MakeUGC if

You are a brand running your own ads, you want a published price you can forecast, and a 100+ avatar library covers your segments.

Arcads vs MakeUGC FAQ

How much does Arcads cost compared to MakeUGC?

MakeUGC publishes a $59 a month Startup tier. Arcads does not publish pricing; reported figures are around $110 to $220 a month, with a Pro-tier workload reported at $425 or more.

Which has more avatars, Arcads or MakeUGC?

Arcads lists 300+ avatars. MakeUGC lists 100+.

Is Arcads worth the higher price?

It depends on whether custom avatars are part of what you are selling. For bespoke presenter work and agency polish, that is what the premium buys. For a brand testing hooks on its own products, the extra spend is harder to justify.

Where UGC Vids AI fits, and where it does not

This page is published by UGC Vids AI, so read the rest of it with that in mind. We are not on the comparison above because we are not the answer to every version of this question. We build one narrow thing: 9:16 UGC-style video ads for ecommerce brands and agencies.

Two differences are worth knowing about if you are shopping this category. First, one credit pool covers every model, so you pick the model per ad rather than per plan: Veo 3.1, Sora 2 and Sora 2 Pro, Kling, Seedance, OmniHuman 1.5, Grok, and Happy Horse 1.1. Second, the plans are credit-metered with no video-count cap: Starter $49 a month for 5,000 credits, Growth $99 for 12,000, Agency $199 for 25,000, 30% off annual, and credits never expire. Top-ups run $10 to $140 when a month runs hot.

Where the tools above are the better call:

Arcads is the better fit for agencies wanting premium polish and custom avatars.

MakeUGC is the better fit for direct competitor, similar positioning.

If ad creative for paid social is the job, you can try ours for $1 for 3 days. Your plan starts, and your card is charged the plan price, on whichever of these happens first: you start a 2nd video, you download a video, or 3 days pass. Cancel before any of those happen and you pay only the $1.

Try UGC Vids AI for $1 for 3 days