HeyGen vs MakeUGC
An independent comparison of two tools we do not make.
MakeUGC is the narrower tool and the closer fit for ad creative: 100+ avatars, a published $59 a month Startup tier, and a five to seven step credit flow. HeyGen is broader, built for corporate video, with 700+ avatars from $29 a month and a studio editor. Choose on the job, not the library size.
HeyGen is the bigger name, so it turns up in searches for tools it was never designed for. MakeUGC does one thing. This comparison is mostly about whether breadth helps you or gets in the way.
HeyGen vs MakeUGC at a glance
| HeyGen | MakeUGC | |
|---|---|---|
| Best for | Corporate training, internal comms, presentations | Direct competitor, similar positioning |
| Starting price | $29/mo (Creator) | $59/mo (Startup) |
| Pricing model | Credits | Credits |
| Avatar library | 700+ | 100+ |
| Workflow | Studio-style editor | Standard credit-based flow |
| Cost at higher volume (about 30 videos a month) | $180-$270 (limited UGC focus) | $160-$240 (credit packs) |
Entry price and cost at volume
HeyGen starts at $29 a month on Creator with very limited credits and lands around $180 to $270 at roughly 30 videos a month. MakeUGC starts at $59 a month on Startup and lands around $160 to $240 through credit packs.
MakeUGC costs twice as much to start and slightly less at volume. Both are credit-metered, so your real number depends on clip length and discarded renders.
Avatar libraries
HeyGen lists 700+ avatars against MakeUGC's 100+, a seven-fold gap on paper.
The gap narrows in practice for ad work, because HeyGen's presenters are styled for corporate video while MakeUGC's are chosen for UGC ads. Count the avatars that fit the register you are shooting for, not the ones in the library.
Workflow
HeyGen is a scene-based studio editor. MakeUGC runs a standard credit-based flow of roughly five to seven steps.
For a single 9:16 ad, the studio editor is surface you pay for and never open. For a five-minute onboarding video with six segments, it is the reason to choose HeyGen.
Which should you pick?
Choose HeyGen if
You are making training, onboarding or explainer video, you want the biggest avatar library, and a scene-based editor is a feature rather than a chore.
Choose MakeUGC if
You make UGC ads and nothing else, and you would rather have defaults tuned for that than a general studio you have to bend into shape.
HeyGen vs MakeUGC FAQ
Is HeyGen or MakeUGC cheaper?
HeyGen starts lower at $29 a month against MakeUGC's $59 Startup tier. At around 30 videos a month they cross over: MakeUGC lands around $160 to $240 and HeyGen around $180 to $270.
Which has more avatars?
HeyGen lists 700+ avatars. MakeUGC lists 100+.
Is HeyGen good for TikTok and Meta ads?
It can produce vertical presenter video, but HeyGen is built for corporate training, internal comms and presentations, and its avatars are styled that way. MakeUGC is positioned specifically for UGC ads.
Where UGC Vids AI fits, and where it does not
This page is published by UGC Vids AI, so read the rest of it with that in mind. We are not on the comparison above because we are not the answer to every version of this question. We build one narrow thing: 9:16 UGC-style video ads for ecommerce brands and agencies.
Two differences are worth knowing about if you are shopping this category. First, one credit pool covers every model, so you pick the model per ad rather than per plan: Veo 3.1, Kling 3.0, Seedance 2.0, OmniHuman 1.5, Grok, and Happy Horse 1.1. Second, the plans are credit-metered with no video-count cap: Starter $49 a month for 5,000 credits, Growth $99 for 12,000, Agency $199 for 25,000, 30% off annual, and credits never expire. Top-ups run $10 to $140 when a month runs hot.
Where the tools above are the better call:
- HeyGen is the better fit for corporate training, internal comms, presentations.
- MakeUGC is the better fit for direct competitor, similar positioning.
If ad creative for paid social is the job, you can try ours for $1 for 3 days.
Try UGC Vids AI for $1 for 3 days