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Marcus Hayes

Lead Performance Marketer at UGC Vids AI

Marcus runs creative strategy at UGC Vids AI. Before joining, he ran paid social for DTC supplement, beauty, and apparel brands at the $50K to $500K per month spend level, primarily on Meta and TikTok. The throughline of his work is unit economics in creative: how many hooks you can test for a given budget, what kill rules actually correlate with eventual ROAS, and which AI workflows produce ad-grade output instead of generic explainer video.

The blog he writes here is not theory. It is the same playbook UGC Vids AI customers use to ship 30 hook variants in a week for under $300 in creative cost, identify winners by day 3, and scale the proven angles with creator versions on day 7. If you have spent more than 90 days running paid social and felt the gap between what agencies promise and what actually moves CPA, this blog is written for you.

Writing