Reference

UGC Ad Glossary

Definitions for UGC ad, paid-social, and AI video terms used by ecom performance marketers. Each entry is self-contained, so you can land here from a search and skip the rest.

Fundamentals

AI UGC
AI-Generated UGC
UGC
User-Generated Content
UGC Creator
User-Generated Content Creator

Creative

B-roll
B-roll Footage
Hook
UGC Ad Hook
Scroll-Stopper
Talking Head
Talking-Head UGC Ad

Metrics

3-Second View Rate
AOV
Average Order Value
ATC
Add to Cart
Blended ROAS
Blended Return on Ad Spend
CAC
Customer Acquisition Cost
Conversion Rate
Conversion Rate (CVR)
CPA
Cost Per Acquisition
CPC
Cost Per Click
CPM
Cost Per Mille
CPV
Cost Per View
CTR
Click-Through Rate
GMV
Gross Merchandise Value
Hook Rate
Hook Rate (3-Second View Rate)
LTV
Customer Lifetime Value
MER
Marketing Efficiency Ratio
ROAS
Return on Ad Spend
Thumb-Stop Rate
Video Completion Rate
Video Completion Rate (VCR)
VTR
View-Through Rate

Strategy

Creative Testing
DTC
Direct-to-Consumer
First-Party Data
Hook Fatigue
Incrementality
Incremental Lift
Paid Social
Retargeting
Retargeting (Remarketing)
TikTok Shop
UGC Rate Card
UGC Creator Rate Card

Technical

AI Avatar
AI Avatar (Synthetic Presenter)
Lip Sync
Lip Sync (in AI Video)
Text-to-Video
Text-to-Video (Prompt-to-Video)
Veo 3.1
Veo 3.1 (Google AI Video)
Voice Cloning
Voice Cloning (AI Voice Synthesis)