Reference

UGC Ad Glossary

Definitions for UGC ad, paid-social, and AI video terms used by ecom performance marketers. Each entry is self-contained, so you can land here from a search and skip the rest.

Fundamentals

AI UGC
AI-Generated UGC
UGC
User-Generated Content

Creative

B-roll
B-roll Footage
Hook
UGC Ad Hook
Talking Head
Talking-Head UGC Ad

Metrics

3-Second View Rate
ATC
Add to Cart
CPA
Cost Per Acquisition
CPC
Cost Per Click
CPM
Cost Per Mille
CTR
Click-Through Rate
ROAS
Return on Ad Spend
Thumb-Stop Rate

Strategy

Creative Testing
DTC
Direct-to-Consumer
Hook Fatigue
Paid Social
TikTok Shop

Technical

Lip Sync
Lip Sync (in AI Video)
Veo 3.1
Veo 3.1 (Google AI Video)